标志

Summary

• 至少一个版本的大学标志(如.g., 主要相对, 主要正式标志, 或单位锁定)必须出现在所有通信材料, 促销产品, 以及学校拥有的车辆.
• Communication materials and 促销产品 using any version of the university logo or 单位锁住 should be reviewed by a member of 大学传播与市场营销 (UCM) staff prior to production/distribution. 
• Never alter the logo from the versions shown in these branding guidelines. 任何标志的新版本只能由UCM设计人员创建.
• 大学印章, 攻击猫, 或永远的俄亥俄图形, should never be used as a substitution for the University logo or 单位锁住 and should not be used without appropriate approval. 
• 俄亥俄州 faculty and staff are encouraged to share questions and request support from their designated communication specialist or appropriate UCM staff.

大学的标志

我们的品牌比任何单一的标志或图形都要大. But our logo connects the diverse experiences that are shared through communications and marketing. 尽管每个故事可能都不一样, newbb电子平台是永远的，也是我们的校徽, 一致的. 

The formal logo consists of two parts: the logo mark or the “woodcut” and the wordmark. 主词标, 没有木刻, has become the preferred logo treatment for the majority of 俄亥俄州’s communications and marketing. 

徽标的所有元素都是大学的商标, 因此, an approved logo must appear on all communication materials and 促销产品 and be represented exactly as outlined here unless you have obtained permission from 大学传播与市场营销 to do otherwise. 

主词标 should be the first choice when a University logo is needed. The 主要正式标志 is reserved for formal University communications. 这个标志应该被考虑用于文具、名片等. The secondary wordmark should only be used when spacing prohibits the use of the 主要相对. 

木刻(卡特勒, 威尔逊, and McGuffey halls with the year 1804) should never be used without the wordmark.

主要正式标志

二级正式标志

二次相对

字标:单位和部门锁定

In addition to placing the University logo on printed and digital materials, academic and administrative units can add their names to the 主要相对. The “lockup” is differentiated from the University logo by placing the unit name to the right, 或低于, the wordmark and separating the University and unit name with a thick line. 单位也可以添加部门名称.

单位锁仓

单位包括大学的学院和部门. 

标准锁住

压缩宽度锁紧

单位+部门锁定

院系包括学校, 中心, 办公室, and programs and are displayed combined with their associated unit (college or division).

To request the creation of an official unit/department lockup, please submit a request using UCM的请求表格 (并选择图形设计作为请求类型).

标准锁住

压缩宽度锁紧

仅限部门锁定

In special circumstances, a lockup may be developed to represent the specific department. Department lockups that do not include the unit name require approval by the respective dean or vice president.

要申请部门锁锁，请发邮件给罗宾·奥利弗，地址是 roliver@俄亥俄州.edu.

标准锁住

压缩宽度锁紧

正式标志:单位和部门锁

The 主要正式标志 is reserved for formal University communications. 这个标志应该被考虑用于文具、名片等. 木刻不能没有文字标记.

单位+网站

单位+部门

单位+部门+网站

使用徽标的技巧

The following guidance should be considered when using any University logo or lockup: 

• Always scale the logo proportionately and maintain the height/width ratios (do not stretch or elongate in height or width only). 
• 确保标志的大小，使其清晰可辨. The secondary wordmark should be considered for certain applications that limit the size of the logo.
• 大学标志的颜色只能使用 newbb电子平台品牌调色板. 原色应该是“卡特勒绿”(PMS 342)。, 或“白色”(白色)，如果放在一个黑暗的背景. 在单色newbb电子程序中，徽标可以是黑色或白色. 该标志也可以是盲目的压花或箔印在银或金.
• Do not apply animation, 3D modeling, or other technologies to any component of the University logo.
• Appropriate clearance should be maintained between the logo and other marks, 插图, 照片, 和文本.
• 避免把logo放在复杂的背景和纹理上. If unavoidable, users should place the logo within a solid, single-color shape (e.g.(一个盒子或条)保持标志的清晰区域

其他newbb电子平台标志

大学印章, 攻击猫, 或永远的俄亥俄图形, should never be used as a substitution for the University logo or 单位锁住 and should not be used without appropriate approval.

大学自有车辆标志newbb电子

所有大学官方车辆, 除了与校际体育有关的活动, 会被标记为主词标记吗.